C&C Group Announces Strategic Collaboration with Mahou India

Actualité publiée le 28/04/16 11:00

C&C Group continues to ramp up its international expansion in Asia-Pacific with the announcement of its third strategic partnership in the recent months. C&C Group is proud to confirm the signing of a new partnership with Mahou India, 100% subsidiary of Spanish brewing major Mahou San Miguel, for several Tennent’s products in India.

C&C Group and Spanish-headquartered Mahou San Miguel have reached agreement to brew several Tennent’s products under licence in India. India is a rapidly growing beer market with strong fundamentals for accelerated growth in the short term. Initially Tennent’s & Mahou India will launch Tennent’s Whisky Oak Aged Beer and Tennent’s IPA, the first authentic Indian Pale Ale, to be brewed in India.

Mahou India is the first international subsidiary of Mahou San Miguel, a Spanish-owned family company and market leader in Spain with a production share of 35.5%. Is based in Gurgaon (Haryana) and has a production centre located in Bhiwadi (Rajhastan).

Joris Brams, Managing Director of C&C Group’s International Division, said:“We are delighted to be working in partnership with Mahou India, strengthening our position in the Indian market. The deal strengthens Tennent’s presence in India, and we hope it allows for participation in the spectacular growth and premiumisation of the Indian Beer Market.”

Erik D’Auchamp, Chief Executive Officer of Mahou India, said:“This alliance is one step further in our long-term vocation in the region and an exciting opportunity to continue exploring with C&C Group new ways to satisfy the needs of the Indian market, innovating and contributing new value to a consumer who appreciates more and more the taste of a full flavoured beer”.

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About C&C Group plc

C&C Group manufactures Bulmers the leading Irish cider brand, Magners the premium international cider brand, the C&C Brands range of English ciders and the Tennent’s beer brand. C&C Group also owns and manufactures Woodchuck and Hornsby’s, two of the leading craft cider brands in the United States.

C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.

The Group’s Irish wholesaling subsidiary, Gleeson group, owns and manufactures Tipperary Water and Finches soft drinks. C&C Group is also the exclusive distribution partner of Pabst Brewing Company, the largest independently owned brewing company in the US, for the UK and Ireland.

C&C Group is headquartered in Dublin and its manufacturing operations are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset, England; and Vermont, USA. C&C Group plc is listed on the Irish and London Stock Exchanges.

About Mahou India

Mahou India is a 100% subsidiary of Spanish brewing major, Mahou San Miguel, a Spanish-owned family company and market leader in Spain with a production share of 35.5%. The firm's history dates back 125 years, beginning with the birth of Mahou in 1890. India is the first country for Mahou San Miguel where it has a fully owned subsidiary outside of Spain. The company has its brewery located in Bhiwadi, Rajasthan and it is one of eight breweries it operates in, seven of which are in Spain. Mahou India is headquartered in Gurgaon, Haryana.

Mahou San Miguel entered the Indian market in August 2012, through a joint venture agreement by acquiring a 50 per cent stake of Arian Breweries & Distilleries Pvt. Ltd. In 2014, taking a leap in the internationalization strategy, the firm acquired 100% of the business, thereby establishing the first international subsidiary of Mahou San Miguel, today known as Mahou India. Internationalisation is one of Mahou San Miguel´s strategic cornerstones for the development of its business. The firm produces more than 75% of Spanish beer consumed worldwide, and has a presence in over 60 countries with a global workforce of over 2800.

Mahou India´s portfolio includes three products – Mahou 5 Star and Dare Devil, currently present in 12 states, and Mahou Clásica, available in 6 states. In 2016, Mahou Clásica won the Ambrosia - IndSpirit Award for Product of the Year in the mild beer category.